Tieja MacLaughlin Resume
Hockey Canada, Freelance
Mar 2012 – Feb 2014
Wrote human-interest stories for online publication. Provided coverage of the U-17 Hockey Challenge, Esso Cup, Junior A Hockey Challenge, World Junior Championships, and RBC Cup.
Social Media Manager
Feb 2012 – May 2013
1 yr 4 mos
Promoted the Friday Night Hockey brand during its inaugural season. Early adopter of social media as a tool for fan engagement; assisted the Sportsnet team with account set up, execution and best practices. Collaborated with local Canadian Hockey League teams to uncover engaging storylines and enhance national coverage. Prepared weekly game packages for broadcast staff, live-tweeted games from ice level, liaised with team staff for information and insights and produced social content.
Senators Sports & Entertainment, Internship
Jan 2011 – Apr 2011
Fulfilled daily requests of local, national, and international media for sports and entertainment events. Used best practices to protect the organization’s reputation and present a favourable image. Prepared hockey game notes, player prospect updates, and press releases to keep media informed. Oversaw duties for 10-15 game-day volunteers and media runners, ensuring scoring officials, media, and coaching staff were equipped with real-time up-to-date information.